Reality Check

Predicting the COVID-19 Behavioral Reset

In addition to keeping us informed, the news media can often inspire quick, sometimes targeted, behavior shifts, especially in times of crisis. But in today’s prolonged timeline of crisis, there are other factors driving consumer behavior transformation.  While much broader and wide-sweeping in nature, the news cycle about the novel […]

Cultural Connectivity Transformed

As COVID-19 took hold earlier this year, the subsequent social distancing measures, quarantines and shut downs threatened the ability for Latinos to engage in face-to-face connections. Hispanics rely on these trusted and hard-won networks as conduits of information, underscoring the interdependence of collectivism and social networks. These networks serve more […]

Quarterbacking Positive Change Through Sports

When history is set, former NFL quarterback Colin Kaepernick’s decision to kneel during the Star-Spangled Banner back in 2016 to protest reported police brutality and oppression against people of color, it will be viewed as a key moment in the long fight for racial equality in the U.S. Almost four […]

Webinar: A Tale of Two Shoppers

The novel coronavirus (COVID-19) pandemic has fundamentally changed the global retail landscape, and shopper behaviour has evolved and adapted with unprecedented speed. Today, shoppers are more selective and discerning in how they shop and what they buy. While the COVID-19 health crisis presents a risk to all, not all shoppers […]

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